PINK! Coach App

We are [bornholdt lee]. Bornholdt Lee GmbH is your digital specialist from the heart of Hamburg. We are your partner for the conception, implementation and maintenance of digital solutions for the web, smartphone and much more.

In the transformation that is taking place through digitalisation, many areas of normal life are being digitally transformed and processes are being digitalised. Health is the highest good for many people! In the context of digitalisation, one term is particularly important here: eHealth.

One important area here is digital health applications - DiGA for short.

We, [bornholdt lee], have specialised in the digital transformation of healthcare. Thus, we try to make the world and people's health a little better and, above all, easier every day with digital solutions and digital health applications (DiGA).

Cancer is a disease of civilisation which, unfortunately, can no longer be ignored in this day and age. In women, breast cancer, also known as mammary carcinoma, is the most common form of cancer.

Every fate and every disease is different in its own way, but there is often a common factor at or after the initial diagnosis: uncertainty, lack of information and fear. Unfortunately, patients as well as relatives and friends often suffer from psychological and mental stress during the course of the disease.

For a long-term healthy life, it is particularly important to live a healthy and active lifestyle. This is where the project PINK! Active against Breast Cancer.

The project PINK! Aktiv gegen Brustkrebs of the PINK gegen Brustkrebs GmbH around Prof. Dr. Pia Wülfing is committed to providing high-quality, emphatic, medically impeccable and holistic information and to providing all the necessary information from before therapy to aftercare.

The project can be divided into two areas: the PINK! Coach app and a comprehensive PINK! Website section. You can find out more here: PINK! Aktiv gegen Brustkrebs

The principles of PINK! Awareness-raising work are summarised:

• Competent
• Human and personal
• Advertising-free
• Holistic
• Data security
• Scientifically sound
• Independent

Together with the great team of PINK gegen Brustkrebs GmbH, around Prof. Dr. Pia Wülfing, we have designed and implemented an innovative app for this purpose. This app was certified by the Federal Institute for Drugs and Medical Devices (BfArM) and listed in the DiGA directory. Thus, the PINK! App is a digital health application (DiGA) that can be prescribed by doctors. The app impresses with a simple and pleasant design and logical guidance. Of course, the colour pink was used appropriately.

There are large amounts of information in the form of technical papers, studies, videos and podcasts on the website. In addition, a great section is in the works, the PINK! Community! Here, those affected can exchange information with each other.

The PINK! Coach app accompanies patients during and especially after breast cancer therapy. The digital health application (DiGA) supports patients in leading an active and healthier lifestyle. Through long-term support and a sustainable change in the patient's behaviour in the areas of nutrition, exercise and mental health, the risk of a relapse is minimised and helps the patient to lead a cancer-free life in the long term.

The PINK! Coach App areas are summarised:

• Nutrition
  • Nutrition tips based on the latest science
• Movement
  • Needs-based exercise programme
• Mental health
  • Mindfulness of mental health
• Support
  • Self-help with side effects through tips from the chatbot
  • Help in everyday life through appointment and document management
  • Infothek with evidence- and guideline-based information on breast cancer
    

Health insurance funds are an important area in the social federal state of Germany. Especially in the context of the German health insurance funds, the company health insurance funds are a big part.

In cooperation with the BKK Dachverband e.V., we have created an innovative app in the context of workplace health management 4.0. The digital health app - Phileo!

You can find out more about this directly at BKK Dachverband e.V.